THE ATHLETEMurph
Your Instagram → a website you own
You live the story. Now own it.
We study the work and life you have already documented, find the story inside it, and build the site for you.
THE ARTISTKing C.I.G.
THE FILMMAKERBearRilla Films
100%YOURS
From profile → owned home
One identity. Fully yours.
Years of fashion, competition, strength and character were already documented. We gave the story an intentional home.
@kelsodagod_lee_brother
Athlete · BJJ · Strength · Fashion
Discipline over everything.
528 posts3.8K followers1,044 following
One identity, organized.Open the finished site ↗
The content was already there. The website gives it a home.
Three steps, no homework
How it works.
You do not need a brand deck, a copywriter or a folder of perfectly organized content.
- 01
Send your profile
Your Instagram is the starting point. Add any links, goals or notes you want us to know.
- 02
We study and build
We read the captions, organize the story, select the strongest moments and design the site.
- 03
Review and own it
You make one focused round of notes. We publish a personal website made to last.
STORY WORKSPACEIN PROGRESS
Finding the story inside your feed.
Story direction
One clear narrative Crafting →
Who this works for
Who this is for.
Fitness personalities, trainers, fighters and athletes
Barbers, stylists, tattoo artists and nail artists
Rappers, musicians, DJs and producers
Photographers, videographers and filmmakers
Speakers, coaches, consultants and podcasters
Models, actors and entertainers
Chefs, event hosts and nightlife personalities
Realtors and entrepreneurial personalities
Community figures, organizers and local personalities
YouTubers and niche creators
Three different lives
Our clients.
Not one template repeated. Each site follows the person.
The path people already take
Built to be found. Built to be yours.
Instagram and TikTok are where people encounter you. Google is where they investigate you. Your website is where you control what they find.
01They encounter you→02They Google you→03You own the answer
SEARCH
MURPH · OFFICIAL WEBSITE
Murph — Focus or Fold
Fashion, Brazilian jiu-jitsu, strength training, discipline and character—all in one intentional home.
MurphAthlete · Creator · Competitor
One clear identity, structured for people and search engines.
- ✓ Search-ready titles and descriptions
- ✓ Structured data for your identity
- ✓ Fast, mobile-first pages
- ✓ Your own domain
Founding offer
Start with
your story.
A finished personal website, not another subscription tool you have to learn.
PROOF OF YOUFOUNDING EDITION
$80
A focused one-page site built from your public Instagram and short intake.
- Personal story and positioning
- Curated photos and highlights
- Custom colors and visual direction
- Mobile-first design
- Essential personal SEO
- One revision round
SIGNATUREMORE DEPTH
$422
For people who need more pages, deeper storytelling, services, booking or a larger body of work.
- Everything in Proof of You
- Up to five focused pages
- Deeper content strategy
- Custom calls to action
- Expanded search optimization
- Two revision rounds
Your feed is the raw material
You already did
the living.
Let's build the place where it all makes sense.
Build my Proof of You ↗